Navrattan Group – On Its Way To Transform And Empower The World With ‘Green’ Innovative Technologies

What could be a better way to support sustainable development via sustainable green projects. Safeguarding nature by ensuring minimum depletion of natural resources will go a long way in preserving the world for future generations. Following these dictates, Navrattan Group of Companies since its inception has made a mark in taking eco-friendly initiatives inside and outside their business ventures.

Himansh Verma, the Chairman and the founder of Navrattan Group of Companies is a man who strongly believes in ‘equilibrium’ and has adopted the best from the traditional as well as contemporary values. “Giving back to nature and Mother Earth with cleaner and greener means of development is the only way of positive progression,” voices Himansh Verma.

The group has many independently operating verticals and each one of them consistently works on projects that go a long way in making this world a better place to live in. Right from the field of construction, energy generation, infrastructure development, transportation to science and technology, every company is involved in ventures that speak volumes for innovation and sustainable development.

Navrattan Group’s SUNSUL Technology is an innovation in the green energy sector. SUNSUL technology is used to produce Green Energy with little to no negative impact on the environment and there is zero burning of fossil fuels, hence no emission of greenhouse gases. This reduces air pollution and curtails factors responsible for global warming.

Navrattan Group was the brainchild of none other than Himansh Verma, who persistently moves forward with the objective of “saving resources”.

“An overall and selfless development is only possible if we keep in mind the intention to build a cleaner, greener and better tomorrow without losing out on our precious resources,” adds Verma.

Similarly, the initiative taken by Navrattan Group to develop a Composite Electric Bus can be termed as another step towards an eco-friendly move. The E-Bus which would be soon launched on Indian Roads and will change the face of public transport in the country where a large part of the populace commutes on this mode of transport.

Navrattan E-Bus is made entirely from composite materials and is based upon advanced technology as it is lighter in weight, has superlative and long-lasting components which means less maintenance. In addition, the zero-emissions make it eco-friendly while its strong suspension adds to the road compatibility making it the best bet for our roads. Speaking about this venture, Himansh Verma says, “The E-Bus is a product of the state-of-the-art technology which is sure to make commuting comfortable and trouble-free for the passengers.”

Does the Direct Mail 40-40-20 Rule Still Apply?

Most of the direct mail marketing resources you read will mention the tried and true 40/40/20 rule. The idea with the 40/40/20 rule is that your success in direct mail advertising depends on three things: audience, offer, and everything else. The audience and offer each make up forty percent of your chances for success while everything else makes up twenty percent. Ed Mayer, a big time marketing guru first suggested this rule some time ago, but you do not hear much about it anymore. But you may be wondering if it still applies. And if so should you really be devoting time to things other than the creative aspects of your advertising? Absolutely.

The Genius Behind the Rule

The creative part is what people spend the most time on maybe because it’s a bit more fun to play around with, but the reality is that even the most creative ads can fall flat, whether they’re used as marketing flyers or even online campaigns. Instead, you have to start the process of direct marketing with a careful look at your list. If you’re not reaching the right people, you’re not going to end up with any business from your campaigns.

Getting Started

Wondering how to get to the right people? Your direct mail company is a really solid place to start. They often have access to the lists you need to help better develop your audience profile, no matter what vertical you’re in. It’s all in understanding the profile, though. Once you’re able to articulate your needs, you’re going to be able to create a client list that fills those requirements.

Beyond your list, the offer plays a pretty important role too. You can mail anything to all the right people but if you haven’t let them know what’s truly in it for them, you’re still going to lose. A discount sounds like the natural option, and it’s one you don’t want to overlook, but there’s more to it than that. Think about real rewards and the option you want responders to take. For example, do you want them to come in for a consultation appointment? Offer a free one. Do you want them to log onto your site and download a new whitepaper? Deciding what will be most appealing is essential.

The final steps are a bit more fun. You actually begin designing your ad after you’ve put in all of the hard work of finding the right people and creating an offer they need to hear. This is where you can feel free to get clever and build a campaign taht will drive them into your shop.

While 40/40/20 may seem like a concept best laid out for Mad Men, it’s one worthy of consideration every time you consider direct mail advertising.

How the use of acid inhibitors prevents flash rusting during acid cleaning?

One of the crucial aspects of metal infrastructure maintenance is the regular cleaning process. Within this domain, Acid Cleaning emerges as a pivotal method renowned for its efficacy in eradicating rust, scale, and contaminants from metal surfaces across diverse industrial sectors. However, amidst its utility, a notable challenge looms: the occurrence of flash rusting. This phenomenon entails the rapid onset of rust, swiftly spreading across metal surfaces upon exposure to oxygen and moisture. It serves as a significant indicator, suggesting potential salt contamination, heightened humidity levels, or a combination of both factors. In the perpetual endeavour to combat corrosion, the emergence of flash rusting introduces a compelling element to the narrative of metal preservation.

Let us first try to understand what’s and whys of flash rusting. It is a rapid corrosion process that occurs when metal surfaces, stripped of rust and contaminants through acid cleaning, react with oxygen and moisture from the atmosphere. The freshly exposed metal becomes highly susceptible to oxidation, leading to the formation of iron oxide or rust. This type of rusting typically occurs within minutes after cleaning operations are completed. The rate of flash corrosion depends upon the amount of dissolved oxygen in the water, impurities present in the water, the amount of ionic compound on the metal surfaces, and the total drying time.

As we all know corrosion creates various effect that weakens the integrity of the entire infrastructure. It’s not just about the visible damage – it’s the ripple effect. It leads to losses worth over 900 thousand crores in India Annually. “As India moves towards a USD 5 trillion economy goal, dealing with a challenge like corrosion in projects should be a key focus area, said Rajamani Krishna Murti, president of Indian Stainless-Steel Development”
Role of Acid Inhibitors
Acid inhibitors are chemicals added to acidic solutions during the cleaning process to prevent flash rusting. These inhibitors also prevent corrosive reactions of acids with metal surfaces, extending longevity and reducing operational costs. By forming a protective layer, they shield the metal from direct contact with acids, inhibiting corrosion and enhancing durability. They combat corrosion, control its impact, improve resistance, prevent rust, and provide essential surface treatment.

Working Mechanism
Passivation: These inhibitors create a passivation layer, which act as a barrier, reducing the reactivity of the metal with free acid ions.
Chemical Reaction Inhibition: These complexes effectively block active sites on the metal, reducing the rate of oxidation.
Film Formation: Some form a thin film over the metal surface, creating a physical barrier that shields the metal from acid elements. This film helps prevent the initiation of corrosion reactions, thus minimizing the risk of flash rusting.
Variants

Different types of acids require specialized inhibitors for effective metal protection during cleaning processes:

Inhibitor for hydrochloric acid: Forms protective films to shield metal from corrosion during acid cleaning, ensuring durability in corrosive environments.
Inhibitor for sulfuric acid: Reduces corrosion rates and extends equipment lifespan in corrosive environments by forming protective films on metals during acid etching.
Organic Inhibitors: Compounds like amines, phosphates, and organic acids adsorb onto metal surfaces, forming protective films that inhibit corrosion during acid cleaning.
Inhibitors for sulfamic acid: Comprising diethyl thiourea, stabilizers, and surfactants, these inhibitors act as semi-foaming acidic corrosion inhibitors, ideal for pre-formulated descaling. Effective on various metal surfaces including Copper, Brass, Nickel, Tin, Lead, Zinc, galvanized surfaces, and all steel types.
In essence, specialized formulations tailored to each acid type are essential for effective corrosion prevention during cleaning processes. With Chemtex Speciality Limited’s expertise and innovative solutions, the battle against corrosion takes a significant step forward, ensuring a brighter and more durable future for metal-dependent industries.